FRANCESCA VALSESIA
Hi! I am an Assistant Professor of Marketing at UW’s Foster School of Business.
My research interests focus on social influence, impression management, word-of-mouth and the social drivers of consumer behavior more broadly, with a particular emphasis on digital and social media marketing.
My research has been published in the Journal of Consumer Research, the Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Marketing Science, the Journal of Experimental Social Psychology and the Journal of Consumer Psychology.
My research interests focus on social influence, impression management, word-of-mouth and the social drivers of consumer behavior more broadly, with a particular emphasis on digital and social media marketing.
My research has been published in the Journal of Consumer Research, the Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Marketing Science, the Journal of Experimental Social Psychology and the Journal of Consumer Psychology.